The National Institutes of Health will spend over $150,000 to study the effects of adding a health warning label to soda bottles similar to the one on cigarette packs, The Washington Free Beacon reports.
“The prevalence of adolescent and adult obesity is higher than it has ever been in the U.S, driving population risk of diabetes and cardiovascular disease,” reads the grant for the study, which will be conducted by the University of California, Davis, and led by assistant professor Jennifer Falbe, who has done previous studies on the usefulness of soda taxes.
“My long-term career goal is to become an independent investigator who will reduce the prevalence of obesity and diet-related chronic diseases by identifying a spectrum of scalable and effective interventions that can ‘nudge’ consumers toward healthier dietary choices,” the grant says.
“Robust evidence indicates that consuming sugar-sweetened beverages (SSBs) increases the risk of developing obesity. Although the Centers for Disease Control and Prevention and the National Academy of Medicine have called for broad action to reduce SSB consumption, little is known about how to effectively do so in the age group that consumes the greatest amount of SSBs — older adolescents and young adults.”
“One promising and potentially scalable approach is the use of SSB health warning labels,” it adds.
So far, the only attempt to introduce a soda law ended with the Ninth Circuit Court of Appeals in San Francisco ruling against a city law requiring a warning label on soda for violating the rights of soda advertisers, according to CBS San Francisco.
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